Privacy Policy – LuckyWave

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LuckyWave
LuckyWave Privacy

This privacy notice explains what personal information LuckyWave collects when you visit hfonline.co.uk, how we use it, who else may see it, and the rights you hold under UK data protection law. We take your privacy seriously and handle all data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who controls your data

hfonline.co.uk is an independent information portal. We are the data controller for any personal information you provide through this site. You can reach us at [email protected] with questions about how your data is used.

What information reaches us

We collect two kinds of data: information you actively give us, and technical information gathered automatically while you browse.

Information you provide: When you contact us through the site's email form or send a message to our support address, we receive your email address, the content of your message, and any other details you choose to include. We do not ask for payment details, account credentials, or identity documents – those belong to the operator, not to this portal.

Technical data collected automatically: Like most websites, we log your IP address, browser type, device information, the pages you visit, how long you stay, and where you came from (the referring site or search engine). This helps us understand how the portal is used and where we can improve it. Cookies and similar tracking technologies also store small pieces of data on your device; our cookie policy explains what those do and how to manage them.

Why we process your data

We use your information for the following purposes, each tied to a lawful basis under UK GDPR:

Responding to your enquiries – when you email us, we need your contact details to reply. Lawful basis: legitimate interest in providing customer support.
Improving the site – technical data and aggregated usage statistics help us fix broken pages, identify popular content, and decide what to write next. Lawful basis: legitimate interest in running an effective information service.
Analytics and audience measurement – we use analytics tools to track visitor numbers, traffic sources, and which pages perform well. Lawful basis: consent (you control this through the cookie banner) or legitimate interest where the data is anonymised.
Advertising and marketing – we may serve personalised adverts or track conversions from affiliate links. Lawful basis: consent, given through the cookie banner when you first visit.

We do not sell your personal data to anyone. However, some information is shared with service providers who help us run the site:

Recipient	Purpose	Data shared
Analytics platforms	Measure traffic and user behaviour	IP address, device type, pages visited, session duration
Advertising networks	Deliver targeted adverts	Cookie identifiers, browsing activity, approximate location
Hosting provider	Store site files and process requests	Server logs, IP addresses, form submissions
Email service	Deliver and manage support correspondence	Your email address, message content, timestamps

These processors are bound by contract to use your data only for the specific purpose we instruct them to perform. Some may be based outside the UK; where that happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the Information Commissioner's Office.

UK data protection law gives you several rights over your personal information:

Right of access – request a copy of the data we hold about you.
Right to rectification – ask us to correct inaccurate or incomplete information.
Right to erasure – request deletion of your data, subject to certain legal exceptions.
Right to restriction – ask us to stop processing your data temporarily while a dispute is resolved.
Right to data portability – receive your data in a machine-readable format or have it transferred to another service.
Right to object – stop processing based on legitimate interest, including direct marketing.
Right to withdraw consent – where processing relies on consent (like cookies for advertising), you can change your mind at any time through your browser settings or our cookie banner.

How to exercise your rights

Send a request to [email protected] with enough detail for us to locate your data – typically your email address and a description of what you want us to do. We will respond within one month. There is no charge for most requests, though we may ask for reasonable identification if the request is complex or we suspect fraud.

If you believe we have mishandled your information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority. Visit ico.org.uk or call their helpline on 0303 123 1113.

How long we keep your data

We retain personal information only as long as necessary for the purpose it was collected. Support emails are typically kept for two years after the last message in a thread, then deleted. Server logs and anonymised analytics data may be kept longer for statistical and security purposes. Cookies expire according to the retention periods set by each tool; most session cookies disappear when you close your browser, while persistent cookies may last from a few weeks to two years.

Protecting minors

This site is intended for adults aged 18 and over (18+). We do not knowingly collect personal data from anyone under 18. If you are a parent or guardian and believe your child has provided us with information, contact [email protected] and we will delete it promptly.

Changes to this notice

We review this privacy policy regularly and update it when our practices change or the law requires it. The date at the bottom shows when it was last revised. Significant changes will be highlighted on the homepage for a reasonable period, but we encourage you to check back periodically.

Contact

Questions about this privacy notice, or how we handle your data, should go to [email protected]. We aim to reply within 48 hours on working days.

Last updated: 25 March 2026

This site is for players aged 18 and over (18+). If gambling ever stops feeling like entertainment, free and confidential help is available at BeGambleAware.org.